Author: Eric N. Berkowitz
Edition: 1st
Binding: Hardcover
ISBN: 0834206870
Category: Medical
Edition: 1st
Binding: Hardcover
ISBN: 0834206870
Category: Medical
Essentials of Health Care Marketing
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Strategic Management of Health Care Organizations
The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition;
Essentials of Health Care Marketing, Third Edition
The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet
Cases in Health Care Marketing
Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and i
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