Public Health Branding

Author:
Edition: 1
Binding: Paperback
ISBN: 0199237131
Category: Medical

Public Health Branding: Applying Marketing for Social Change

Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Download Public Health Branding medical books for free.
Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing.

This book examines theory and best practices of branding and Get Public Health Branding our bestseller medical books.

Public Health Branding Free

This book examines theory and best practices of branding and

Related Books: "Public Health Branding"

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters

Evaluating Public and Community Health Programs

Evaluating Public and Community Health ProgramsEvaluating Public and Community Health Programs combines an introduction to public and community health program evaluation with a detailed survey of methods in community assessment, planning, program des

Switch: How to Change Things When Change Is Hard

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenage