Marketing Health Care Into the Twenty-First Century

Author: William Winston
Edition: 1
Binding: Hardcover
ISBN: 156024979X
Category: Medical

Marketing Health Care Into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Download Marketing Health Care Into the Twenty-First Century medical books for free.
Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.

According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they're fighting a war Get Marketing Health Care Into the Twenty-First Century our bestseller medical books.

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Author Alan K

According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they're fighting a war

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